While registering a business name, number of things need to be kept In mind. It is a name under which a person on legal entity trades and carries out transactions. Registering a business name that is perfectly goes with your business turns out to be a value asset. You need to consider numerous things while registering a business name for your company in UK as it has marketing, branding and web implications.
The first and most important thing to check is that your business name is unique and no other or business goes by that name. It can be checked online through websites. One thing that you need to remember is that your business name is the first thing that consumers know so you need to get it just right.
Business names play an integral role in the perception and growth of the business. A business name should be strong because it is vital for forming a solid brand.
Following are some of the basics of registering a business name:
- Create Brand Identity:
You need you register such a business name that gives the customers or whoever listens the business name a very specific idea about you what you are and what you do. While registering a business name, you would like to create a brand identity for your business. This shall also require you to build a strong repute and build your business but your business name shall be as important. Select something different, catchy and easy to remember.
While registering a business name, decide what you want to have, just a different brand name of abstract nature or a title that explains your business in some way? What the business name conveys in other languages is extremely important or you might regret while trading overseas!
It shall take you some time to come up with the perfect business name and it should because it will be your identity for years to come.
- Online Presence:
Registering a business name in terms of online presence is equally essential. First reason is how easy it is to remember your domain name. Your business name should be easy to remember and type so that potential customers could easily find you using search engines. Remember to check if your domain name is free before registration. You could register a co.uk or .net in case .com is taken. Moreover, you could separate the words using number or even hyphen.
- Sets Tone of Business:
Some business names are very formal and portray a rigid corporate culture while some have a more trendy and catchy name. Your business name’s tone sets the scene of every prospective interaction you may have with your clients. While registering a business name, take care that it gives the customers an idea about your company, culture and what to expect of you. Do not get your tone mixed up or it gives the customers an idea that you are not really sure about your business.
So put a lot of thought and time into registering your business name. And choose wisely!